Match Group s Crown App Turns Online Dating Into A Spel

Trending News: Tinder’s Newest Rival Wants To Turn Online Dating Into A Spel

Why Is This Significant?

The folks behind Match, Tinder, OKCupid, PlentyOfFish and more are rolling out a fresh competitor called Crown, which they hope will disrupt the online dating space.

Long Story Brief

Keeping up with the onslaught of fresh dating apps and picking the right one for you can be quiebro the challenge. Intimidating, even. Which is exactly what the newest Tinder rival is on a mission to switch. Meet Crown, the app that turns dating into a spel.

Long Story

It’s effortless to get shocked (and downright confused) when it comes to online dating thesis days. Inbetween all the apps and sites and matches, it’s almost unlikely to know if you’re finding the right people and FOMO on potential dates is positivo. Very verdadero.

Taking this anxiety into consideration, the folks overheen at Match Group, which wields a slew of sites, from Tinder to (of course) Match.com, came up with an innovative fresh treatment to online dating, turning the process into a joy (and rapid!) spel.

Inject Crown, the brainchild of Match’s product manager, Patricia Parker, who, incidentally, met hier hubby online. Earlier this year, a probe found that Millennials spend an media of Ten hours a week ‘dating’ online when the ideal amount should be no more than one or two hours to avoid burnout and exhaustion. Taking this into consideration, Parker made sure to do things a little differently than usual.

Crown sets itself exclusief from competitors by not permitting you to swipe your way to oblivion. Instead, it presents you with 16 curated matches – no more, no less – picked via an algorithm, then helps you choose your Top Four through a spel similar to Who’d You Rather? Basically, you’re shown two possible dates at a time and compelled to pick one until you crown your final four winners. Those matches can then talk with you or pass.

Here’s the app’s official description: “Crown is the fresh dating spel ter your pocket! Everyday, lovely singles vie for your attention te head-to-head competition. Who will win your crown?”

At the same time, you may also be crowned a finalist by someone else, thus getting more matches. Comparing the concept to the Bachelor/Bachelorette, Match Group’s VP, Andy Chen, explained, Crown is meant to “help users choose inbetween quality overheen quantity” because “research shows that the human brain can only track a set number of relationships [and] technology has not helped us increase this limit.&rdquo, Hmm, scoring better matches ter less time sure does sound nice.

If you’re nosey, you can download the app on iOS (yes, it’s free) or wait for the Android version to be spinned out soon.

Own The Conversation

Ask The Big Question

Is ‘traditional’ dating basically dead?

Disrupt Your Feed

There’s a fresh dating app that boundaries how many matches you get te a day. *gasp*

Druppel This Fact

Online dating surpassed $Three billion (yes, BILLION) ter revenue ter .

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